Raffaele Angelillo
When I started writing this editorial, I could not help but recall the words of one of the most authoritative and prepared technicians I have ever had the pleasure to meet. He argues that it is not possible to speak of “ennobling of printed media” since print is a noble medium by nature. He prefers to use the words “adding value”, reinforcing the concept that even this attribute cannot be conceived as universal but changes according to historical periods, trends and available technologies.
For me, who have experienced this sector for more than twenty years, I cannot help but share this idea by adding a further reflection, much more related to the communication aspect of print. For me, any workmanship that extends the stimuli proposed well beyond eyesight is ennobling: a multi-sensory nature of the print is certainly the definition that best describes the embellishment sector for me.
Labels are among the products that best represent the strength of this concept. We are surrounded by labels that can communicate well beyond graphics, with tactile, olfactory and technological solutions that allow us to highlight in an even more concrete way the communication they deliver.
In this issue we will delve into this, analyzing the opinions of our readers who have once again been solicited through a dedicated survey.. There is no shortage of contributions from experts, companies and associations that wanted to share perspectives and trends of a segment coveted by many companies that see labelling as a market to explore and grow in.
We made room for all the end-of-year events. We wrapped up 2024 with our participation in the two-days event organised by ATIF (Flexo Day and Best In Flexo) in which labels also played major a role. And, again regarding labels, the conference organized by Gipea made it possible to meet and discuss trends and sustainability, on the eve of the upcoming deadlines with respect to environmental regulations. Our editorial staff attended the evening dedicated to the Oro della Stampa (Gold in Print) awards, the not-to-be-missed event organised by Stratego Group and Unione GCT Milano, which also included the awarding of a prize in the converting sector in the category sponsored by our magazine.
An issue, the one you are about to read, that closes a year full of news and opens a new one that will certainly be just as rich in information, insights and developments. To this writer, and the team at Converting Magazine, the honour of accompanying you on this journey.
