Elena Piccinelli
This is not rhetoric, not ideological bias, not journalistic emphasis to capture the reader’s attention with strong words. A real revolution is underway in the world of packaging, dictated by the change of economic model from linear to circular, and it is a transition that requires the deployment of new sustainable materials ‘from cradle to cradle’. We hear this all the time, but what does it mean in concrete terms?
In this issue’s Special Issue we aim to offer some useful information to understand what is at stake, as well as previews of projects initiated by technical associations (specifically Taga Italia) and the results of R&D by companies, now more than ever committed to real innovation, with often surprising results. We will continue to cover this in future issues, where we have scheduled in-depth articles on other essential chapters of this topic. But in the meantime, fly to the end of the issue: you will find plenty of substantial content.
Raffaele Angelillo
In the previous issue we talked about drupa by putting together all the available technological and market anticipations, giving voice to the brands that had planned their presence as exhibitors. During the expo, we reported on the stands and content by sharing images, short videos, interviews, in-depth reports with the “daily TV” Stampiamo Avanti TG, live video “Pills” and lots of social coverage. In this issue we will treat drupa from another point of view: that of the visitor in search of solutions and that of the technicians at the exhibition first and foremost to keep up to date. There were many professionals who wanted to tell us about their German experience, stories that revealed quite a few surprises compared to expectations. This drupa seems to have had two faces: on the one hand, a solid event for business, perfect for international networking and strategic for brand partnerships. On the other, an event with little engaging content, lacking in real innovation and shrinking compared to previous editions. Two sides of the same coin whose value we leave to you who have accompanied us by following and commenting on the news. Continue to do so even after reading this in-depth report because, as you know, you never stop talking about drupa.
